The Aveda Colour Control™ Shampoo 200ml is a 100% vegan, sulfate-free cleanser that marks a breakthrough in plant-based colour maintenance. Its primary goal is to minimize colour washout using a sophisticated "dual-charged" molecular shield. These molecules create a protective barrier that prevents water from penetrating deep into the hair shaft during washing—the number one cause of pigment loss.

Enriched with omega-rich apricot seed oil, the formula nourishes each strand to keep it soft and bouncy, while bio-fermented arginine works to smooth and seal the cuticle for a mirror-like shine. This shampoo also features specialized plant-derived "magnets" that instantly neutralize dulling particles found in tap water, such as chlorine and minerals, which can cause highlights to shift or turn brassy. Free from silicones and synthetic cleansers, it provides a deep, effective clean without the heavy buildup, making it ideal for those who want their hair to feel as natural as it looks.

Benefits

• Anti-Fade Technology: Clinically proven to protect hair colour for up to 8 weeks, maintaining the intensity of your shade through multiple washes.
• Sulfate-Free Cleansing: Gently removes impurities using coconut-derived surfactants, ensuring your hair isn't stripped of its natural oils or pigments.
• Cuticle Smoothing: Bio-fermented ingredients seal the hair’s outer layer, locking in moisture and significantly reducing frizz.
• Water Mineral Neutralization: Naturally derived chelators act as magnets to pull away the minerals that cause colour dullness.
• Sustainable Beauty: 94% naturally derived ingredients, Leaping Bunny certified (cruelty-free), and manufactured using 100% renewable electricity.
• Pure-Fume™ Aroma: Features a refreshing botanical scent of osmanthus, certified organic orange, cypress, and cedarwood.

Ideal For

• Fine to Medium Hair: The light, silicone-free formula provides ample body and volume without weighing down finer textures.
• All Colour Treatments: Safe and effective for permanent, semi-permanent, highlights, and even high-fashion fantasy colours.
• Chemical Treatment Recovery: Excellent for hair that has been weakened by bleaching or chemical processing, providing much-needed nourishment.

Why you'll love it
You’ll love this shampoo because it treats your hair with the same care as a high-end skincare product. At AMR Beauty, we understand the investment that goes into professional colouring; this shampoo ensures that investment doesn't literally go down the drain. It leaves the hair feeling exceptionally clean but remarkably soft—a rare combination for sulfate-free products. The compact 200ml bottle is a bathroom essential for anyone who values clean, vegan beauty that doesn't compromise on professional-level performance.

Final word
Take control of your tone and texture with the Aveda Colour Control™ Shampoo 200ml. It is the ultimate defense against the environmental and chemical factors that age your hair colour. By switching to this plant-powered cleanser, you aren't just washing your hair—you are preserving its brilliance and health for the long term.